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1 injury to goodwill
Деловая лексика: ущерб для доброжелательного отношения, ущерб репутации -
2 injury to goodwill
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3 injury to goodwill
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4 injury
шкода; майнова шкода, збитки; ушкодження; тілесне ушкодження, травма, рана, поранення; порушення прав іншої особи, порушення прав членів парламенту; порушення прав дипломатичного представника (дипломатичних представників)injury sustained in the course of one's employment — ушкодження, якого зазнала особа під час виконання службових обов'язків
- injury actioninjury that hsa contributed to death — тілесне ушкодження, що призвело до смерті
- injury at work
- injury by accident
- injury claim
- injury caused to a client
- injury dangerous to life
- injury in an auto accident
- injury involving death
- injury to goodwill
- injury to health
- injury to mental well-being
- injury to person
- injury to property
- injury to reputation
- injury to right -
5 injury
[ˈɪndʒərɪ]cosmetic injury косметическое ранение employment injury производственная травма external injury внешнее повреждение industrial injury производственная травма injury вред injury имущественный ущерб injury рана injury телесное повреждение injury травма, рана, ущерб, вред, повреждение injury травма injury ушиб injury at work производственная травма injury to goodwill ущерб для доброжелательного отношения injury to reputation ущерб репутации occupational injury профессиональная травма personal injury личный вред personal injury травма physical injury телесное повреждение serious injury серьезная травма -
6 шкода репутації компанії
Українсько-англійський юридичний словник > шкода репутації компанії
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7 ущерб репутации
1) Insurance: injury to a reputation2) Business: injury to goodwill, injury to reputation -
8 ущерб для доброжелательного отношения
Business: injury to goodwillУниверсальный русско-английский словарь > ущерб для доброжелательного отношения
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9 EIGA
* * *I)(á, átta, áttr), v.1) to own, possess (Starkaðr átti hest góðan);2) to have (eiga börn, föður, móður, vin);eiga konu, to have her for wife;hann átti Gró, he was married to G.;hann gekk at eiga Þóru, he took Th. for his wife, he married Th.;enga vil ek þessa eiga, I will not marry any of these;eiga heima, to have a home, to live (þeir áttu heima austr í Mörk);eiga sér e-t = eiga e-t (Höskuldr átti sér dóttur, er Hallgerðr hét);eiga ván e-s, to have hope of a thing, to reckon upon;eiga hlut at or í e-u, to have a share in a thing, to be concerned in;eiga vald á e-u, to have within one’s power;3) to be under obligation, be obliged, have to do a thing;tólf menn, þeir er fylgð áttu með konungi, who were bound to attend the king’s person;á ek þar fyrir at sjá, I am bound (I have) to see to that;átti Hrútr för í Vestfjorðu, H. had to go to the V.;4) to have a right (claim) to, be entitled to (eiga högg ok höfn í skóginum);eiga mál í e-m, to have a charge against one;eiga rétt á sér, to have a (personal) claim to redress;5) to keep, hold;eiga fund, þing, samkvámu, stefnu, to hold a meeting;eiga kaupstefnu, to hod a market;eiga orrustu við e-n, to fight a battle with one;eiga högg við e-n, to exchange blows with one;eiga illt við e-n, to quarrel with;eiga tal (or mál) við e-n, to speak, converse with one;6) as an auxiliary with pp. = hafa (þat er við áttum mælt);eiga skilit, to have stipulated;7) to have to (skal Þ. eigi at því eiga at spotta);eiga hendr sínar it verja, to have to act in self-defence;eiga um vandræði at halda, to be in a strait;8) eiga e-m e-t, to owe to one (mun æ, hvat þú átt þeim er veitir);þat muntu ætla, at ek mun eiga hinn bleika uxann, that the fawn-coloured ox means me;10) with preps.:eiga e-t at e-m, to have something due from one, to expect from one (þat vil ek eiga at þér, at þú segir mér frá ferð þinni);to deserve from one (ok á ek annat at þér);þeir er mikit þóttust at sér eiga, had much in their power;eiga e-t eptir, to have to do yet, to have left undone (þat áttu eptir, er erfiðast er, en þat er at deyja);to leave behind one (andaðist ok átti eptir tvá sonu vaxna);eiga e-t saman, to own in common;eiga skap saman, to agree well, be of one mind;eigi veit ek, hvárt við eigum heill saman, whether we shall live happy together;eiga saman, to quarrel, = eiga deild saman;eiga um við e-n, to have to deal with (við brögðótta áttu nú um);þar sem við vini mína er um at eiga, where my friends are concerned;eiga e-t undir e-m, to have in another’s hands;Njáll átti mikit fé undir Starkaði ok í Sandgili, N. had much money out at interest with St. and at Sandgil, er sá eigi vel staddr, er líf sitt á undir þinum trúnaði, whose life depends on thy good faith;eiga mikit (lítit) undir sér, to have much (little) in one’s power;far þú við marga menn, svá at þú eigir allt undir þér, that the whole matter rests in thy own hands;hann sá, at hann átti ekki undir sér, that he had no influence;eiga við e-n, to have to do with, fight with (brátt fundu þeir, at þeir áttu þar ekki við sinn maka);ekki á ek þetta við þik, this is no business between thee and me;eiga gott (illt) við e-n, to be on good (bad) terms with one;eiga við konu, to have intercourse with, = eiga lag (samræði) við konu;recipr., eigast við, to deal with one another; fight, quarrel;eigast við deildir, to be engaged in strife;áttust þeir höggvaskipti við, they exchanged blows with one another.f.1) possession;kasta sinni eigu, leggja sína eigu, í e-t, to take possession of;2) property.* * *pret. átti; pret. subj. ætti, pres. eigi; pres. ind. á, 2nd pers. átt (irreg. eigr, Dipl. v. 24), pl. eigum, 3rd pers. pl. old form eigu, mod. eiga; imperat. eig and eigðu; sup. átt; with suffixed neg. pres. ind. 1st pers. á’k-at, 2nd pers. átt-attu; pret. subj. ættim-a: [Gr. ἔχω; Goth. aigan; A. S. âgan; Hel. êgan; O. H. G. eigan; Swed. äga; Dan. eje; Engl. to owe and own, of which the former etymologically answers to ‘eiga,’ the latter to ‘eigna’]:—to have, possess.A. ACT.I. denoting ownership, to possess:1. in a proper sense; allt þat góz sem þeir eiga eðr eigandi verða, D. N. i. 80; hann eigr hálfa jörðina, Dipl. v. 24; Björn hljóp þá á skútu er hann átti, Eb. 6; Starkaðr átti hest góðan, Nj. 89; þau áttu gnótt í búi, 257; hón á allan arf eptir mik, 3; átti hón auð fjár, Ld. 20; ef annarr maðr ferr með goðorð en sá er á, Grág. i. 159; annat vápnit, ok á þat Þorbjörn, en Þorgautr á þetta, Ísl. ii. 341; eignir þær er faðir hans hafði átt, Eb. 4; í ríki því er Dana konungar höfðu átt þar lengi, Fms. xi. 301, Rb. 494, Eb. 54, 118, 256, 328, Sturl. ii. 60, Eg. 118; e. saman, to own in common, Grág. i. 199; ef tveir menn eigo bú saman, ii. 44; e. skuld (at e-m), to be in debt, Engl. to owe; en ef hann átti engar skuldir, if he owed no debts, i. 128; þar til átti honum ( owed him) meistari Þorgeirr ok þá mörk, D. N. iv. 288 (Fr.); e. fé undir e-m, to be one’s creditor, Nj. 101; in mod. usage, e. fé hjá e-m, or ellipt., e. hjá e-m.2. in a special sense;α. eiga konu, to have her to wife; hann átti Gró, Eb. 16; hann átti Ynghvildi, 3; Þorgerðr er (acc.) átti Vigfúss, … Geirríðr er (acc.) átti Þórólfr, 18; hann gékk at eiga Þóru, he married Thora, id.; Þuríði hafði hann áðr átta, Thorida had been his first wife, 42; enga vil ek þessa e., I will not marry any of these, Nj. 22; Björn átti þá konu er Valgerðr hét, 213, 257; faðir Hróðnýjar er átti Þorsteinn, Landn. 90; Ásdísi átti síðar Skúli, S. was A.’s second husband, 88; Þorgerðr er átti Önundr sjóni, 89; Vigdís er átti Þorbjörn enn digri, 87; Árnþrúðr er átti Þórir hersir, 66; Húngerð er átti Svertingr, 6l, 86, and in numberless passages: old writers hardly ever say that the wife owns her husband—the passages in Edda 109 (vide elja) and Nj. 52 (til lítils kemr mér at eiga hinn vaskasta mann á Íslandi) are extraordinary—owing to the primitive notion of the husband’s ‘jus possessionis’ (cp. brúðkaup); but in mod. usage ‘eiga’ is used indiscriminately of both wife and husband; Icel. even say, in a recipr. sense, eigast, to own one another, to be married: þau áttust, they married; hann vildi ekki at þau ættist, hann bannaði þeim að eigast, he forbade them to marry:—to the ancients such a phrase was almost unknown, and occurs for the first time in K. Á. 114.β. eiga börn, to have children, of both parents; áttu þau Jófriðr tíu börn, J. and her husband had ten bairns, Eg. 708; hann átti dóttur eina er Unnr hét, Nj. 1; þau Þorsteinn ok Unnr áttu son er Steinn hét, Eb. 10, Nj. 91, 257; áttu þau Þórhildr þrjá sonu, 30; e. móður, föður, to have a mother, father, Eb. 98; vænti ek ok, at þú eigir illan föður, id.γ. the phrase, e. heima, to have a home; þeir áttu heima austr í Mörk, Nj. 55; því at ek tek eigi heim í kveld, þar sem ek á heima út á Íslandi, 275; in mod. usage = to live, abide, in regard to place, cp. the questions put to a stranger, hvað heitir maðrinn? hvar áttu heima? used in a wider sense than búa.δ. eiga sér, to have, cp. ‘havde sig’ in Dan. ballads; Höskuldr átti sér dóttur er Hallgerðr hét, Nj. 3; ef hann á sér í vá veru, Hm. 25, (freq. in mod. use.)3. without strict notion of possession; e. vini, óvini, to have friends, enemies, Nj. 101; hverja liðveizlu skal ek þar e. er þú ert, what help can I reckon upon from thee? 100; e. ván e-s, to have hope of a thing, to reckon upon, 210; e. til, to have left; ekki eigu it annat til ( there is nothing left for you) nema at biðja postulann. Jóh. 623. 22: in mod. usage e. til means to own, to have left; hann á ekkert til, he is void of means, needy; eiga góða kosti fjár, to be in good circumstances, Ísl. ii. 322; e. vald á e-u, to have within one’s power, Nj. 265; the phrase, e. hlut at e-u, or e. hlut í e-u, to have a share, be concerned with; eptir þat átti hann hlut at við mótstöðumenn Gunnars, 101, 120; þar er þú ættir hlut at, where thou wast concerned, 119; mik uggir at hér muni eigi gæfu-menn hlut í e., 179: hence ellipt., e. í e-u, to be engaged in, chiefly of strife, adversity, or the like; thus, e. í stríði, fátaekt, baráttu, to live, be deep in struggle, want, battle, etc.II. denoting duty, right, due, obligation:1. to be bound, etc.; þeir menn er fylgð áttu með konungi, the men who owed following to (i. e. were bound to attend) the king’s person, Fms. vii. 240; á ek þar fyrir at sjá, I am bound to see to that, Eg. 318; Tylptar-kviðr átti um at skilja, Eb. 48; þeir spurðu hvárt Njáli þætti nokkut e. at lýsa vígsök Gunnars, Nj. 117; nú áttu, Sigvaldi, now is thy turn, now ought thou, Fms. xi. 109, Fs. 121; menn eigu ( men ought) at spyrja at þingfesti, Grág. i. 19; þá á þann kvið einskis meta, that verdict ought to be void, 59; ef sá maðr á ( owns) fé út hér er ómagann á ( who ought) fram at færa, 270; nú hafa þeir menn jammarga sem þeir eigu, as many as they ought to have, ii. 270; tíunda á maðr fé sitt, … þá á hann þat at tíunda, … þá á hann at gefa sálugjafir, i. 202:—‘eiga’ and ‘skal’ are often in the law used indiscriminately, but properly ‘ought’ states the moral, ‘shall’ the legal obligation,—elska skalt þú föður þinn og móður, þú skalt ekki stela, where ‘átt’ would be misplaced; sometimes it is merely permissive, gefa á maðr vingjafir at sér lifanda, ef hann vill, a man ‘may’ whilst in life bequeath to his friends, if he will, id.; maðr á at gefa barni sínu laungetnu tólf aura, ef hann vill, fyrir ráð skaparfa sinna, en eigi meira nema erfingjar lofi, a man ‘may’ bequeath to the amount of twelve ounces to his illegitimate child without leave of the lawful heir, etc., 203; ef þat á til at vilja, if that is to happen, Fas. i. 11.2. denoting claim, right, to own, be entitled to, chiefly in law phrases; e. dóm, sakir, to own the case, i. e. be the lawful prosecutor; ok á sá þeirra sakir, er …, Grág. i. 10; eðr eigu þeir eigi at lögum, or if they be not entitled to it, 94; e. mál á e-m, to have a charge against one, Nj. 105; e. rétt á e-u, to own a right; sá sem rétt á á henni, who has a right to her, K. Á. 16; þeir sögðu at þeim þótti slíkr maðr mikinn rétt á sér e., such a man had a strong personal claim to redress, Nj. 105; hence the phrase, eiga öngan rétt á sér, if one cannot claim redress for personal injury; þá eigu þeir eigi rétt á sér, then they have no claim to redress whatever, Grág. i. 261; e. sök, saka-staði á e-u, to have a charge against; þat er hann átti öngva sök á, Nj. 130; saka-staði þá er hann þótti á eiga, 166; kalla Vermund eigi ( not) eiga at selja sik, said V. had no right to sell them, Eb. 116: hence in mod. usage, eiga denotes what is fit and right, þú átt ekki að göra það, you ought not; eg ætti ekki, I ought not: in old writers eiga is seldom strictly used in this sense, but denotes the legal rather than the moral right.β. eiga fé at e-m (mod. e. hjá e-m), to be one’s creditor, Grág. i. 90, 405, Band. 1 C: metaph. to deserve from one, ok áttu annat at mér, Nj. 113; e. gjafir at e-m, 213; in a bad sense, kváðusk mikit e. at Þráni, they had much against Thrain, 138.γ. the law phrase, e. útkvæmt, fært, to have the right to return, of a temporary exile, Nj. 251: at hann skyli eigi e. fært út hingat, Grág. i. 119; ok á eigi þingreitt, is not allowed to go to the parliament, ii. 17; e. vígt, Grág., etc.III. denoting dealings or transactions between men (in a meeting, fight, trade, or the like), to keep, hold; þætti mér ráðliga at vér ættim einn fimtardóm, Nj. 150; e. orrustu við e-n, to fight a battle, Fms. i. 5, Eg. 7; e. högg við e-n, to exchange blows, 297; e. vápna-viðskipti, id., Fms. ii. 17; eiga handsöl at e-u, to shake hands, make a bargain, x. 248; e. ráð við e-n, to consult, hold a conference with, Nj. 127; e. tal við e-n, to speak, converse with one, 129; e. mál við e-n, id., Grág. i. 10; e. fund, to hold a meeting, Nj. 158; e. þing, samkvámu, stefnu, to hold a meeting, Eg. 271; þetta haust áttu menn rétt (a kind of meeting) fjölmenna, Eb. 106; e. kaupstefnu, to hold a market, exchange, 56; e. féránsdóm, Grág. i. 94; e. gott saman, to live well together, in peace and goodwill, Ld. 38; e. illt við e-n, to deal ill with, quarrel with, Nj. 98; e. búisifjar, q. v., of intercourse with neighbours, Njarð. 366; e. drykkju við e-n, to be one’s ‘cup-mate,’ Eg. 253; e. við e-n, to deal with one; ekki á ek þetta við þik, this is no business between thee and me, Nj. 93; gott vilda ek við alla menn e., I would live in goodwill with all, 47; e. við e-n, to fight one; eigum vér ekki við þá elligar (in a hostile sense), else let us not provoke them, 42; eðr hvárt vili it Helgi e. við Lýting einn eðr bræðr hans báða, 154; brátt fundu þeir, at þeir áttu þar eigi við sinn maka, Ld. 64; Glúmr kvað hann ekki þurfa at e. við sik, G. said he had no need to meddle with him, Glúm. 338; e. um að vera, to be concerned; ekki er við menn um at e., Nj. 97; þar sem við vini mína er um at e., where my friends are concerned, 52; við færi er þá um at e., ef Kári er einn, there are fewer to deal with, to fight, if K. be alone, 254; við brögðótta áttu nú um, Fms. v. 263; ætla ek at oss mun léttara falla at e. um við Svein einn, iv. 80; Sveinn svarar, at þeir áttu við ofrefli um at e., that they had to deal with odds, 165.β. almost as an auxiliary verb; e. skilt (skilit), to have stipulated; hafa gripina svá sem hann átti skill, Fms. vi. 160; þat átta ek skilit við þik, ii. 93; sem Hrani átti skilt, iv. 31; e. mælt, of oral agreement; sem vit áttum mælt með okkr, xi. 40; þá vil ek þat mælt e., 124: in mod. usage e. skilit means to deserve, eg á ekki þetta skilit af hér, etc.γ. sometimes used much like geta; við því átti Búi eigi gert, B. could not guard against that, Fms. i. 117, cp. xi. 109:—also, e. bágt, to be in a strait, poor, sickly; e. heimilt, to have at one’s disposal, Eb. 254.IV. to have to do; skal Þorleifr eigi ( not) e. at því at spotta, Eb. 224; e. hendr sínar at verja, to have to defend one’s own hands, to act in self-defence, Nj. 47; e. e-m varlaunað, to stand in debt to one, 181; e. um vandræði at halda, to be in a strait, Eb. 108; e. erindi, to have an errand to run, 250; en er þeir áttu um þetta at tala, when they had to talk, were talking, of this, Stj. 391; e. ríkis at gæta, to have the care of the kingdom, Nj. 126; en þó á ek hverki at telja við þik mægðir né frændsemi, i. e. I am no relation to thee, 213; ok ætti þeir við annan at deila fyrst, 111; e. mikið at vinna, to be much engaged, hard at work, 97; e. e-t eptir, to have left a thing undone, 56; e. för, ferð, to have a journey to take, 11, 12; hann átti þar fé at heimta, 261; e. eptir mikit at mæla, 88.2. metaph. in the phrases, e. mikit (lítið) ‘at’ ser, or ‘undir’ sér, to have much (or little) in one’s power; margir menn, þeir er mikit þóttusk at sér e., Sturl. i. 64; far þú við marga menn, svá at þú eigir allt undir þér, go with many men, so that thou hast the whole matter in thy hands, Ld. 250; en ávalt átta ek nokkuð undir mér, Vígl. 33; kann vera at hann eigi mikit undir sér, Fas. i. 37; eigum heldr undir oss ( better keep it in our own hands), en ganga í greipar þeim mæðginum, Fs. 37; sem þeir, er ekki eigu undir sér, who are helpless and weak, Þorst. St. 55; e. þykisk hann nokkut undir sér, i. e. he bears himself very proudly, Grett. 122; þetta ráð vil ek undir sonum mínum e., I will leave the matter in my sons’ hands, Valla L. 202; e. líf sitt undir e-m, to have one’s life in another’s hands, Grett. 154; mun ek nú senda eptir mönnum, ok e. eigi undir ójöfnuði hans, and trust him not, 110: hence in mod. usage, e. undir e-u, to risk; eg þori ekki að e. undir því, I dare not risk it: e. saman, to have or own in common; the saying, það á ekki saman nema nafnið, it has nothing but the name in common; rautt gull ok bleikt gull á ekki saman nema nafn eitt, Fms. v. 346: the proverb, þeygi á saman gamalt og ungt, Úlf. 3. 44; e. skap saman, to agree well; kemr þú þér því vel við Hallgerði, at it eigit meir skap saman, you are quite of one mind, Nj. 66; eigi veit ek hvárt við eigum heill saman, I know not whether we shall have luck, i. e. whether we shall live happy, together, 3.β. to deal with one another (sam-eign); er vér skulum svá miklu úgæfu saman e., that we are to have so much mischief between us, Nj. 201; e. e-t yfir höfði, to have a thing hanging over one’s head, Sks. 742.V. to agree with, to fit, to suit one:1. with acc., það á ekki við mig, it suits me not, it agrees not with me.2. with dat., medic. to agree, heal, the sickness in dat., thus the proverb, margt á við mörgu, cp. ‘similia similibus curantur,’ Vidal. ii. 109.3. absol. to apply to; at hann skyldi eigi trúa lágum manni rauðskeggjuðum, því at meistarinn átti þetta, the description suited to the master, Fms. xi. 433; þat muntu ætla, at ek muna e. hinn bleika uxann, that the dun ox means me, Vápn. 21.B. REFLEX., in a reciprocal sense, in the phrase, eigask við, to deal with one another, chiefly to fight; en er þeir höfðu langa hríð við átzk, when they had fought a long time, Eb. 238, 74; eigask við deildir, to be engaged in strife, 246; áttusk þeir höggva-viðskipti við, they came to a close fight, Fms. i. 38; áttusk þeir fá högg við, áðr …, they had a short fight before …, Eg. 297; fátt áttusk þeir við Þjóstólfr ok Þorvaldr, Thostolf and Thorwald had little to do with one another, kept aloof from each other, Nj. 18; var nú kyrt þann dag, svá at þeir áttusk ekki við, tbat day passed quietly, so that they came not to a quarrel, 222.β. to marry, vide above (A. I. 2). -
10 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
11 loss
втрата (прав, майна, посади тощо); загибель; збитки; пропажа; програшloss of a highly classified document — = loss of a highly sensitive document втрата документа, що становить державну таємницю
loss of a highly sensitive document — = loss of a highly classified document
loss of documents containing a state secret — втрата документів, що містять державну таємницю
- loss after taxloss of earnings resulting from an injury at work — втрата джерела прибутку внаслідок виробничої травми
- loss assessment
- loss before tax
- loss burden
- loss claim
- loss indemnity
- loss insurance
- loss leader clause
- loss of a document
- loss of citizenship
- loss of consciousness
- loss of consortium
- loss of creditworthiness
- loss of earning capacity
- loss of earnings
- loss of effect
- loss of faculty
- loss of goodwill
- loss of liberty
- loss of life
- loss of memory
- loss of morale
- loss of national independence
- loss of office
- loss of political rights
- loss of power
- loss of profit
- loss of reputation
- loss of right
- loss of rights as a citizen
- loss of rights by delay
- loss of secrecy
- loss of time
- loss of trust
- loss of votes
- loss of wages
- loss suffered -
12 strain
strain [streɪn]1. noun• it was a strain on the economy/their resources/his purse cela grevait l'économie/leurs ressources/son budgetc. ( = sprain) foulure fa. [+ rope, beam] tendre fortement ; [+ muscle] froisser ; [+ ankle] fouler ; [+ friendship, marriage] mettre à rude épreuve ; [+ resources, the economy] peser lourdement sur• to strain o.s. ( = damage muscle) se froisser un muscle ; ( = overtire o.s.) se surmener• don't strain yourself! (ironic) surtout ne te fatigue pas !• to strain to do sth (physically) fournir un gros effort pour faire qch ; (mentally) s'efforcer de faire qch• to strain at sth (pushing/pulling) pousser/tirer qch de toutes ses forces[+ liquid] vider* * *[streɪn] 1.to put a strain on — fatiguer [heart, lungs]
to take the strain — [beam, rope] être soumis à des efforts or des sollicitations
2) ( pressure) ( on person) stress m; ( in relations) tension fmental ou nervous strain — tension f nerveuse
to put a strain on — avoir un effet néfaste sur [relationship]; créer des tensions au sein de [alliance]; grever [economy, finances]; mettre [quelque chose] à rude épreuve [patience, goodwill]
to be under strain — [person] être stressé; [relations] être tendu
3) ( injury) muscle m froissé5) ( style) veine f, ton m2.strains plural noun air m3.transitive verb1)to strain one's eyes — ( to see) plisser les yeux
2) fig grever [resources, finances]; compromettre [relationship]; mettre [quelque chose] à rude épreuve [patience]3) ( injure)4) ( sieve) passer [sauce]; égoutter [vegetables, pasta]4.to strain at — tirer sur [leash, rope]
Phrasal Verbs: -
13 strain
A n1 Phys ( weight) effort m, contrainte f (on sur) ; ( from pulling) tensions fpl (on de) ; to put a strain on soumettre [qch] à des efforts or à des sollicitations [beam, bridge, rope] ; fatiguer [heart, lungs] ; faire travailler [muscles] ; to be under strain [bridge, structure] être soumis à des efforts or des sollicitations ; to grimace/sweat under the strain grimacer/suer sous l'effort ; to take the strain [beam, bracket, rope] être soumis à des efforts or des sollicitations ; the rope/shelf can't take the strain la corde/l'étagère ne résistera pas ;2 ( pressure) ( on person) stress m ; ( in relations) tension f ; mental ou nervous strain tension f nerveuse ; to put a strain on avoir un effet néfaste sur [relationship] ; créer des tensions au sein de [group, alliance] ; surcharger [system, network] ; provoquer une crise dans [sector, prison system] ; grever [economy, finances] ; mettre [qch] à rude épreuve [patience, goodwill] ; to be under strain [person] être stressé ; [relations] être tendu ; [network, system] être surchargé ; to take the strain [person] supporter la pression ; he can't take the strain il supporte mal le stress or la pression ; to crack under the strain [person] craquer sous la pression ; to take the strain out of faciliter [climb, management, organization] ; to show signs of strain [person] montrer des signes de fatigue ; the strain (on him) was beginning to tell il montrait des signes de fatigue ; the strains within the coalition les tensions au sein de la coalition ; it's a strain talking to him c'est pénible de lui parler ; it's getting to be a strain ça commence à devenir pénible ;7 ( style) veine f, ton m ; the rest of the speech was in the same strain le reste du discours était dans la même veine.C vtr1 ( stretch) tendre [rope, cable] ; to strain one's eyes ( to see) plisser les yeux ; to strain one's ears tendre l'oreille ; to strain one's muscles/every muscle tendre ses muscles/tous ses muscles (to do pour faire) ; ⇒ nerve ;2 fig grever [resources, finances, economy] ; compromettre [relationship, alliance] ; surcharger [network, system] ; mettre [qch] à rude épreuve [patience, credulity, understanding] ; it would be straining the truth to say… ce serait exagéré de dire… ; the writer has strained the possibilities of conventional language l'écrivain a dépassé or sublimé les possibilités du langage conventionnel ;3 ( injure) to strain a muscle se froisser un muscle ; to strain one's thigh/groin/shoulder se froisser un muscle de la cuisse/l'aine/l'épaule ; to strain one's eyes/heart se fatiguer les yeux/le cœur ; to strain one's voice forcer sa voix ; to strain one's back se faire un tour de reins ;D vi to strain against sth pousser de toutes ses forces contre qch ; to strain at tirer sur [leash, rope] ; to strain to see/hear faire un gros effort pour voir/entendre ; to strain forward se pencher en avant.1 ( injure) se blesser ;■ strain off:▶ strain [sth] off, strain off [sth] faire égoutter [water, liquid, fat].
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